Pretty Green x The Beatles
Modernising a Psychedelic Classic
1. The Creative Challenge
To celebrate the 50th anniversary of Yellow Submarine, the menswear brand Pretty Green required a campaign video that paid homage to the 1968 film’s iconic aesthetic while feeling fresh for a modern audience. The challenge was twofold: constructing a vibrant, psychedelic world that felt "Beatles-esque" without being a direct copy, and seamlessly integrating specific product shots from the new clothing collection into a highly populated, surreal environment.
C/O - ladela.studio
2. The Solution
Direction & World Building: We took the role of Animation Director to construct an immersive, "modern-psychedelic" journey. We designed multiple distinct worlds that allowed the vibrant colours of the collection to pop against surreal backgrounds.
Character-Product Integration: As lead animators, we focused on "believable surrealism." We ensured characters moved with natural weight and personality, even in abstract settings. This helped ground the "psychedelic journey" and kept the focus on the clothing as the hero of each scene.
Preserving Heritage: By balancing high-energy motion with the "Pepperland" aesthetic, we maintained the soul of the original film while delivering a high-definition commercial asset for a contemporary fashion launch.
3. The Outcome
We delivered a high-energy animated fashion campaign that successfully bridged the gap between 60s cult culture and modern retail. The final film functioned as the centerpiece for the 50th-anniversary launch, proving that heritage IP can be successfully reimagined through purposeful motion design.
